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The Merchant Rating System
is an integral part of Yahoo!'s program to guarantee a positive,
high-quality online shopping experience. The rating system gathers
feedback from shoppers about Yahoo! Shopping merchants and then
uses the feedback to determine an overall rating for that
merchant. The system is weighted so that the merchant's overall
rating reflects the majority of customer ratings. If most
customers rate the store positively, the rating will reflect this.
The overall rating is displayed next to the store name whenever it
appears in the Yahoo! Shopping pages.
Use merchant ratings to
make more informed purchasing decisions. And, after you place an
order, contribute your feedback by filling out a merchant
evaluation form.
In the old rating
system, merchants who offered excellent customer service were
awarded a Top Service icon ( ).
In the new system, all merchants will be awarded stars to denote
the level of customer service they offer. A rating of five stars
is the equivalent of the old Top Service rating. |
